Publishing Start-Ups: Strategies for Success

Catalog description

The expansion of digital media has opened many new doors for publishing entrepreneurs interested in creating start-up media businesses. What does it take to build a successful start-up? What are the review processes, the unique value proposition, funding options and chances of survival? In this course, we will take a close look at some recent start-ups. While the primary focus will be on book startups, we will also look at ventures in the fields of social media and technology. There will be numerous guest speakers about their experiences founding companies. This course will provide an in-depth look at start-ups as well as present the context for starting your own company.