The Role of Video in Publishing

Catalog description

This is a practical, hands-on examination of the expanding role of video in the book, magazine/ digital content businesses, with a special emphasis on content creation. Students will learn the basics of video marketing strategy, production logistics, rights and clearances, release forms, shooting on location, as well as editing with professional video editing software in a computer lab. In addition to hands-on experience, students will also be required to examine an existing publishing organization (either a digital content provider, magazine, or book publisher) and identify their overall strategy as well as any innovative approaches that differentiate them from competitors. As a final project, students will work in small teams to develop, produce, edit, and deliver a promotional video that emulates those used in the publishing industry today.