Writing and Editing for Digital Platforms

Catalog description

Success in publishing increasingly means knowing how to create strong digital content, whether for mobile, social media, or apps, as well as learning how to effectively migrate content from print to online and vice versa at legacy publishers. This course explores the theory and practice behind creating digital content, whether for owned and operated sites, search, or distributed platforms. Students will learn the tricks of digital editing, assigning, writing, and packaging to maximize social media and platform success and search engine optimization. They will learn about the interaction between the digital and print editor, what makes for a strong content management system and digital user experience, and how to create a site that draws eyeballs and engages loyal readers. Students will also understand how to evaluate the effectiveness of digital content through metrics and user behavior.