Principles of Art and Design

Catalog description

Understanding how to produce powerful visuals is an essential part of creating books, magazines, and digital media. This course is designed for all those interested in learning the basics of how art, photography, graphics, illustrations, typography, color choice and other design elements can improve the marketing of a media product, brand, or author. Students will learn how the right book cover can make a major impact on sales, as well as how strong magazine covers and digital platforms can increase audience response. Design of covers, interiors, and marketing materials will be examined, for both print and the range of digital platforms. Through an exploration of the principal elements of art, design, and an explanation of the purpose and structure of art departments, students will be better equipped to work with art directors and sales and marketing teams on creating successful visuals that enhance the editorial content and extend a brand. The legalities of art licensing and the growing impact of AI on the art and publishing world will be Discussed. The purpose of this class is not to turn the student into a designer, but more as a guide for working successfully with Art Departments in the future of your career. Those interested in a career involving art and design will find this an important introduction to the key concepts. Assignments scale to the student’s design experience, but all students will be required to design and participate in art exercises in class and assignments to the best of their ability.