Advanced Design Skills for Publishing

Catalog description

This course is intended for students who have already completed PUBB1-GC 3370 , or who can demonstrate sufficient knowledge of the skills covered in that course and receive instructor approval. Take your design skills to the next level by building on foundational principles of typography, layout, and visual design. This course explores advanced techniques using industry-standard tools, including InDesign, Photoshop, Illustrator, and Figma. Throughout the course, students will tackle real-world, in-depth creative projects such as developing social media campaigns, designing digital book covers, producing printed magazines and posters, and creating promotional materials for marketing initiatives. Additional projects include website design, logo design, & blog/e-newsletters design. Students will learn how organizations use the latest design technologies to integrate print and digital media, tell compelling stories, engage audiences, and drive measurable results through effective visual communication. By the end of the course, students will have developed a professional portfolio that demonstrates their mastery of publishing design. Welcome to the next level of visual design.