Editing Creative Content

Catalog description

Editing has never been a bigger, more challenging job than it is now, when creating and shepherding content across all platforms is a critical skill. Today's successful editor is someone who sees media’s ever-evolving range of formats as an opportunity, not a limitation. At the same time, they are driven by the two fundamental, persistent goals of all editorial: to captivate and to inform the reader. In this course, students will learn how to do both, and practice applying those skills across print, digital, social media, branded content, video, and emerging platforms and formats. Students will edit various types of content, generate story ideas, learn how to work with writers, develop visual treatments, and use real-world metrics to strategize for success. Amid a media landscape that changes every day, this course will help students build a strong editorial foundation for nimble, creative coverage.