Next-Gen Media Business Models

Catalog description

This course prepares students to navigate the complex financial and operational challenges of modern media enterprises. Students will gain essential skills for strategic leadership in digital-first media organizations while understanding the interplay between traditional and emerging revenue streams. Through real-world case studies and hands-on projects, students will develop comprehensive P&L strategies for multi-platform media brands, create data-driven budgets spanning content, audience development, and marketing initiatives, and design sustainable revenue models incorporating advertising, subscriptions, events, and brand extensions. The curriculum covers analysis of key performance metrics and optimization strategies for maximum ROI across different business units and platforms. Special emphasis will be placed on emerging monetization opportunities, including podcasts and creator partnerships, and evolving industry trends like AI integration, first-party data strategies, and direct-to-consumer revenue models.