Book Sales and Merchandising

Catalog description

Editorial, marketing, publicity and management all rely upon an expert Sales division. In this course, students will learn the interconnectivity of the sales team with all major divisions of a publishing house, and the key role of the sales department in determining the marketplace viability of a potential acquisition. Students will also learn how to evaluate a book by reviewing every aspect of the Title Information Sheet. We will explore how Sales influences the timing, pricing, format and positioning of every book. Students will learn to evaluate effective sales campaigns across multiple markets including major retail chains, online retailers, independent bookstores, mass merchandisers, specialty retailers, mail order catalogues, price clubs, and international customers, as well as accompanying merchandising plans. Students will act as publishers, pitching the book to a sales team, as well as acting as a major house sales rep, pitching the book to Amazon and Barnes & Noble.