Attitudes and Evaluation

Catalog description

Attitudes are positive or negative views of a person, place, thing, or event that guide our judgments and behavior. In 1935, Gordon Allport claimed that attitudes were the most 'indispensable concept' in social psychology. The concepts in the attitude literature provide a foundation for many of the main topics in social psychology, including person perception, stereotypes and prejudice, self-regulation, group processes, personal relationships, and individual differences. Learning about attitudes can help you make sense of many of these other topics