Post Production / Marketing and Distribution

Catalog description

How does a story get to market? In fact, what is "the market"? What is the role of producers, publicists, sales agents, and studio executives? This course will focus on post-production, marketing and distribution strategies for films and television shows. It will explore marketing components such as key art & trailers, advertising strategies, publicity, and audience data collection. It will look at the distribution landscape and give the student an understanding of how to plan for a successful distribution strategy for their projects. The student will learn terminology and gain a basic knowledge of financial aspects of marketing and distribution. Above all, the student will explore the role of the producer on how to best prepare to bring content to market on both traditional and emerging platforms. In addition, students will learn about the different facets of post-production. This course will cover the many steps involved in the workflow of finishing a film or television show. The roles of editing, VFX, music, sound editorial and mixing, and color timing will be examined, as well as best practices for deliverables that can ensure a successful marketing and distribution plan.