PCIX-SHU 101
Creativity Considered
New York University · UGRD · Fall 2026
Catalog description
We hear every day about the importance of creativity in our lives, careers, and societies --- its importance for personal development, for the generation of new ideas, forms, and expressions, for the work of organizations, large or small in scale, science and technology or arts and culture-focused, in the private or public sector. And yet, it is important to ask: Can creativity be usefully studied or is it, in fact, something best left to life, luck, or other factors that may determine one’s abilities and opportunities in this area? The premise of this course is that, while not taking away from what can be called the magical aspect of creativity, we can benefit from considering creativity in some detail. Another premise of the course is that there is merit in considering creativity across very different areas of human enterprise --- science, art, business, government, and more. Implicit in this premise is the assumption that while creativity is manifested in many different ways, there are some common characteristics of creative work which we can identify and put into practice. A detailed consideration of creativity across various areas of human enterprise is the subject matter of this course. Pre-requisties: None. Fulfillment: Business & Finance Major Non-Finance Elective, Business & Marketing Major Non-Marketing Elective, IMA Major Elective, IMB Major IMA/Business Elective.
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