The Scientific Method, Research, and Business Decision Making

Catalog description

This course introduces the scientific method and its practical applications in making data-informed business decisions. Topics include observation techniques, hypothesis development, experimental designs, and data collection methods relevant to business contexts. Students will practice identifying key business issues and formulating testable hypotheses, emphasizing the characteristics of well-constructed hypotheses. Basic principles of experimental design, such as controlling variables and comparing scenarios, will be covered using examples and case studies. Additionally, common data collection approaches like surveys and observational studies will be explored. The course emphasizes understanding the process of using the scientific method to gather and analyze data systematically for informed business decision-making, with discussions on ethical considerations in research.