Entrepreneur Launchpad

Catalog description

Entrepreneurship 2.0 studies the process to launch and build a company. Technology and the Internet continue to accelerate rapid innovation that is disrupting most industries and creating many new ones. There has never been a better time to launch a business, and with so many relatively inexpensive technology tools available, most entrepreneurs today are entering markets with a lean, rapid and agile approach. In short, startups research their market to become “Ready”, test their product by firing away “FIRE”, and use the real market feedback to improve their “Aim”, and then they repeat the “Ready-FIRE-Aim” loop until they have the best product-market fit. This course, taught by experienced entrepreneurs, mixes lectures, office-hours, case studies, and guest entrepreneur presentations in an interactive and collaborative classroom environment. The students will form startup teams to brainstorm business ideas, research and test their products, and create a business summary for a live presentation to the class. Guest entrepreneurs, investors and your instructor will review your presentations to provide feedback and direction.