Experiential Learning: Stern Signature Projects

Catalog description

This is an experiential learning course where students will learn about the fashion & luxury space and marketing. They will understand how to research brands and understand their core consumer, create activities that would attract those consumers, and specifically focus on the GenZ and Gen Alpha populations. They will apply what they are learning to a real world project. Students will develop a comprehensive marketing plan aimed at leveraging fashion weeks to enhance the promotion of King of Style and MJ the Musical. Students selected to participate in this experiential course will be called to understand the relationship between these brands, as well as their positioning, target audience, and brand personalities. The student team will be working directly with the Michael Jackson Estate over the summer.