Data Analysis in the Music Industry: Introduction & Applications

Catalog description

An introduction to the sources and uses of data as a strategic asset in the music industry. Students gain literacy in the methods decision makers use to analyze data about music itself, music discovery and music consumption in the effort to drive competitive advantage. Students interact with the data sources and analytic tools in wide use; learn the basics of data storage,manipulation, and modeling techniques; and become familiar with the practical applications and business benefits of data analysis in the music in the music industry.