Retail Management & Merchandising

Catalog description

In retail today there are new opportunities and failures at every turn. One cornerstone to retail and B2C e-comm. success is having a strong Merchandising team. This team of Buyers and Merchandise Planners must be able to identify changes in marketplace trends and their customers’ tastes. They must know the magic price for a given product or services, which locations and web sites will sell it best, understand when to make it available to the consumer and buy the right quantity. This course is directed primarily to those students whose career goals are in brick and mortar retail and/or e-tail. It is focused on acquainting students with tools used by Buyers and Planners to address the issues mentioned above. Students will develop an understanding of their role, responsibilities and interactions in a retail organization and gain a familiarity with the concepts and skills needed to succeed in entry level buying/planning positions and those a level or two higher. Particular focus is placed on fashion merchandising, its supply chain and on interpreting retail reports to identify opportunities and issues and determine actions.