Media Masters & Tech Titans: Lessons Learned

Catalog description

Entertainment has a history of massive evolution in the wake of technological advancement. From the advent of broadcasting to cable to broadband, the industry has shifted massively and will continue to evolve. By studying the lessons of the media and technology leaders who have successfully navigated these changes, we can take these lesson learned into the future of media. Alphabet, Amazon, Apple, Disney, Meta, Netflix and Warner Bros. Discovery, are currently at the pinnacle of the media and technology business. They wield great influence in creating personal wealth, corporate wealth, and company value on the Nasdaq, the Dow and the S&P Indexes. These companies and their leaders are leading a massive business tsunami to dominate the media and entertainment landscape of the future. This is a specialty course and an elective within the BEMT minor, designed to provide students with an understanding of how top executives and company founders within the entertainment media and technology sectors have created, incubated, developed, implemented, and strategically positioned their firms for growth in the 21st century. The success of entertainment and media enterprises are almost always the result of creative, strategic and innovative talent who understand the management of creative concepts and products, and who understand producing corporate value. They also excel in the ability to manage creative talent. This course will help students understand what these executives have accomplished and what we can learn from their success.