Global Marketing Strategy

Catalog description

Examines the specific issues involved in entering international markets and in conducting marketing operations on an international scale. Attention is focused on problems such as identifying and evaluating opportunities worldwide, developing and adapting market strategies in relation to specific national market needs and constraints, and coordinating global marketing and branding strategies. Emphasis is on strategic issues relating to international operations rather than on technical aspects of exporting and importing. Pre-Requisite: Introduction to Marketing Fulfillment: BUSF Non-Finance elective; BUSM Marketing elective; IMB Business elective.