Introduction to Marketing

Catalog description

Evaluates, from the management point of view, marketing as a system for the satisfaction of human wants and a catalyst of business activity. Deals with the subject at all levels, from producer to consumer, and emphasizes the planning required for the efficient use of marketing tools in the development and expansion of markets. Concentrates on the principles, functions, and tools of marketing, including quantitative methods. Utilizes cases to develop a problem-solving ability in dealing with specific areas. Prerequisite: Not open to first-semester students. Fulfillment: This course satisfies BUSM Marketing Core, BUSF: Business elective, IMB Business Flexible Core or elective; Data Science concentration in Marketing; Count for CAS Business Minor, Count for Stern Business Studies Minor.