MKTG-GB 2219

Entertainment and Media Industries

New York University · UGRD · Fall 2026

1 section

Catalog description

This course provides a framework for understanding the key marketing, economic, and strategic issues facing organizations in the entertainment industry. Covers key sectors of the entertainment industry focusing on film, television, home video, cable, music, publishing, sports, and new media. The course utilizes lectures and case studies.

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Current meeting, instructor, credit, and enrollment details

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Class #new_york-MKTGGB2219Fall 2026UGRD2.5 credits

Days & times: No scheduled meeting time
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Instructor: Staff

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