Entertainment Media Immersion

Catalog description

This intensive course explores Los Angeles as the global hub of the entertainment and media industries. Using the city as a living laboratory, students will examine how business strategy, creativity, and technology intersect across sectors such as film, television, streaming, music, gaming, and digital media. Through a combination of classroom sessions, guest speakers, and company visits, students will gain a strategic understanding of how leading firms and emerging players operate within this dynamic ecosystem. Topics include content development and monetization, industry consolidation, data-driven decision-making, evolving audience behavior, and the growing influence of platforms and creators. Emphasizing experiential learning, the course connects theory to practice by engaging students directly with industry executives, entrepreneurs, and investors shaping the future of media. A final team project will synthesize course insights into a strategic analysis or business recommendation related to an entertainment venture or trend in the Los Angeles market.