Managing Innovation

Catalog description

The success of firms, managers and individual contributors depends on their ability to identify innovative products, processes, or both. Research has shown that managing innovation requires a learning mindset attuned to new experiences, entrepreneurial thinking and pragmatic leadership. Some of the specific questions we will consider are: How is design thinking impacting our understanding of strategy and organization design? What roles do the project, middle and senior management play in the innovation process? How do you decide which ideas are worth pursuing? How do firms choose among multiple attractive innovation projects? What are the best ways to protect a firm’s intellectual property?