Strategic Management

Catalog description

This course will cover the fundamentals of strategy analysis, strategy formulation and strategy implementation. The primary objective of the course is to help students to be more systematic and critical strategic thinkers. The course will cover external (industry and macroenvironment) analysis, internal analysis and identification of sustainable competitive advantage, analysis and formulation of business-level strategy (competitive positioning and competitive dynamics) and corporate-level strategy (determining the scope and boundaries of the firm).