Strategy

Catalog description

The field of Strategy is motivated by a simple question What allows certain firms to earn positive economic profits while others deliver negative return It offers a set of complicated answers differences in industry structure internal capabilities superior managerial decision making vertical and horizontal scope and so on In the past 3 decades Strategy has emerged as an important area of study in Management The Business Policy and Strategy division now boasts of the largest membership in all of AOM In practice the field of Strategy is the only area that speaks exclusively to the highest level of corporations he leaders the CEOs and the movers and shakers of the modern firm It transcends functional areas such as finance or marketing as it brings functional knowledge to bear on the most critical issues faced by the firm key decision makers While there is a strong degree of core consensus among scholars Strategy is a young discipline with many unresolved theoretical puzzles and empirical challenges Far from being obstacles these gaps present attractive and ample opportunities for fledging scholars to make a mark Whether you aspire to contribute directly to the scholarship of Strategy or are simply curious about how Strategy may relate to your area whether it be Information Systems Marketing or Public Policy this course offers an overview of classic concepts and ideas and introduce you to current research in Strategy.