Design Thinking for Managers

Catalog description

Technological innovation and new product development NPD are critically important to the creation of business opportunities and sustenance of wealth This course offers perspectives and frameworks that seek to understand technological innovation and NPD at different levels of analysis including the firm industry and national levels It addresses issues pertaining to the discovery development and diffusion of technological advances For example we attempt to understand the innovation process in both startup and established firms and when established firms have an easier or more difficult time bringing a new product to market and appropriating profits from it We also provide frameworks for assessing new technological and business opportunities Students are expected to analyze and evaluate technological opportunities using the frameworks and techniques presented in the course Most students who take the course have career interests in consulting operations or management general management entrepreneurship technologynew media or marketing but students from all disciplines are welcome.