Market Disruptions and Strategic Agility

Catalog description

The COVID-19 pandemic brought on market disruptions that had rippling effects on businesses inways no one could have predicted. Strategy, which directs the core activities of every business model, must adapt to these changing market conditions. The aim of this course is twofold. This course will 1) focus on developing a unique strategic position for your business and 2) identify opportunities to strategically pivot through the market disruptions surrounding your business and industry. Students will gain the fundamentals of developing a sustainable strategic position and become more resilient in the pandemic, among other market disruptions such as global trade wars, political regime changes, and social unrest.