MGMT-GB 2232
Managing a High Tech Company: The CEO perspective
New York University · UGRD · Fall 2026
Catalog description
"We live in an era where “technology” companies are fundamentally changing our lives, and artificial intelligence will further propel this trend. Understanding this mass transformation is crucial, as it’s evident that each and every industry is being disrupted by technology. Students will study how “management” is conducted in high-tech companies and grasp the distinctions between managing a high-tech company and a traditional one. This course will encompass the megatrends in the technology sector and various real-world business cases. Topics to be covered in this course include (1) Critical success factors of big tech companies; (2) Platform businesses (two-sided business, content platform business); (3) Founding a startup and entrepreneurship (4) Managing innovation; (5) Tech M&As; (6) Culture & People management in the tech industry, and more. In addition to U.S. tech companies, we will also discuss Asian companies renowned for their advanced technology applications, such as Baidu, Tencent, Alibaba, and Pinduoduo in China, as well as Kakao and Naver in South Korea. The Professor will also share his experience working as the CEO at Kakao Corp. to help students understand the “CEO Perspective.”
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