Strategic Communication

Catalog description

This course introduces the basics of communication strategy and persuasion: audience analysis, communicator credibility, message construction and delivery. It provides opportunities for you to improve your business speaking and writing skills, in person and online. You will deliver individual and team presentations, and will receive feedback to improve your communication effectiveness. Team presentations will be based on a case that you choose from a list of companies currently working to improve its reputation. For the final project, your challenge will be to craft a presentation with your team that persuades the audience to accept your strategic recommendation. This highly interactive course will help you become a more dynamic, persuasive communicator. Overall, you will learn how to: - Develop and apply a communication strategy when you speak or write in a professional setting - Improve your current business writing and presentation skills - Build teamwork skills and engage in team activities and projects - Adapt your communication strategy to an online environment so you can develop a strong human connection with your audience and keep them engaged