Storytelling for Impact

Catalog description

A story can influence, persuade, and inspire action. This course is designed for students who want to explore the power of stories in a business context and improve their storytelling abilities. In each class session, students will have the opportunity to practice delivering a story that is based on their own experience, and then receive feedback on the story’s impact from their peers and the professor. Students will learn how to find, develop, and tell compelling stories that elicits an emotion/response/reaction from their audience. Practice exercises will focus on expanding their range of expressiveness and enhancing their ability to communicate congruently. Throughout the course, students will engage in a process of personal reflection on their stories and storytelling techniques, view videos, and read articles. They also will develop a library of personal stories that can engage audiences and make their messages memorable.