Strategic Communication

Catalog description

This course supports your success as an effective communicator, innovator and business leader in an age that demands immediacy, authenticity, and transparency. Translating your ideas into successful initiatives requires a communication discipline with the capacity to connect with multiple audiences from diverse cultural, intellectual and professional backgrounds. Strategic Communication (formerly Business Communication) introduces the basics of communication strategy and persuasion: audience analysis, communicator credibility, and message construction and delivery. Written and oral presentation assignments derive from cases that focus on communication strategy. Students receive significant feedback and coaching to improve presentation and writing effectiveness. Students will also examine aligning an organization's message with its business strategy and stakeholder expectations to achieve and maintain a strong reputation.