Social Impact: Research and Creative Strategy

Catalog description

The field of social good advertising is rapidly expanding, causing social service organizations to produce large amounts of content across multiple media platforms. But in order to engage and activate their audiences, nonprofits, government organizations and activists must understand the science of what makes people care and develop strategies that can drive action. This course teaches students how to conduct “just enough research” into relevant social sciences and craft creative strategies for what FDR coined “Art for the public good.