Social Impact: Copywriting & Content Strategy

Catalog description

This course teaches students to research, plan, and craft social impact messages for audio, digital, social and email, mobile and experiential platforms. The goal is not only to become better copywriters and content strategists, but to critically deconstruct and examine methods of persuasion used by advertisers and marketers. Through weekly readings and class discussions, we’ll explore the benefits and risks of persuasive communication and models for creating ethical and engaging social messages.