Social Impact

Catalog description

In these courses, students learn to plan and execute successful strategies for socially conscious branding, advertising, and marketing campaigns by cause marketers, grassroots organizations, nonprofits, government agencies, and NGOs, while thinking critically about the blurred lines between profit-seeking and propaganda, persuasion and activism. Subtopic courses focus on such topics as cause marketing, socially responsible branding, advertising campaigns for social impact, and governmental propaganda for social good.