Topics in Globalization: Cultural Dimensions

Catalog description

The best way to understand the role of media in today's environment is to understand the broader dynamics of cultural globalization since the 1970's. We will therefore focus on a series of topics, beginning with commodity chains and flows, and continuing to discussions of religion, migration and financialization in the last half century. In the last phase of the seminar, we will look at advertising, branding and corporate promotion in the era of big data and social media. :