Business Strategy & Ethics

Catalog description

This course introduces students to classic strategy paradigms such as differentiation, brand creation, core competency expertise, speed to market, and value migration and leadership in cost reduction. Students evaluate the strategic value of technology-driven business change initiative. Students learn to analyze competitive forces and the value chain and make recommendations for change in organization goals. They also create a plan of action, integrating marketing, human resources, organizational design, finance, and information technology, that includes the business case and a business plan. The course examines ethical dilemmas that confront managers due to advances in technology, greater access to information, and more collaborative ventures that break down traditional proprietary boundaries.