New Tech for Advertising & Public Relations

Catalog description

Examines state of the art technologies instrumental in successful advertising and public relations. The course will use both classroom and laboratory to cover emerging technologies in design. Students will develop expertise in the latest techniques associated with computer imaging, videography, lighting, sound, editing, and printing. Course will address message development/ delivery, the role of technology in speed of message, message distortion, and the new challenges demanded by these new technologies.