Strategic International Marketing

Catalog description

The goal of this course is to enhance student understanding of Strategic International Marketing, and its fundamental importance and contribution to today's businesses or operations of any size. Course objectives include providing a background in international business and economics, human resources, cultural issues and interrelationships, and business decision processes in product planning, marketing, and organizational planning, structure, goals, and performance. These objectives of necessity also include development of strategic international managerial skills appropriate to strategic planning, marketing and sales policy, and implementation of the organization's goals. The increasing international and multinational nature of business activities drives the necessity to recognize the management aspects of this increasingly important field. Efforts will be made to recognize current and evolving interests and trends.