A Radical Thing

Catalog description

This course will serve as an incubator to imagine a speculative product advertisement in the year 2030. In films like Blade Runner, or Her adverts fill the world and become an important aspect of exposition for the film. And in the real world, works such as Alisha Wormlsey, Alexandra Bell, and Hank Willis Thomas begin to re-imagine advertisements as an art practice in society today. Our work will begin to speculate on near-future objects in which topics such as communication, energy storage, transportation can begin to be re-imagined in the next industrial revolution. Using 3D tools, students will gain experience in speculative design thinking, industrial design modeling, product lighting, and custom post-production methods. The final project will be a product advert that will be designed to promote a speculative design entirely made from 100% Biodegradable plastics. The course will look at the ready-made objects all around us as a launching pad. We will be starting with modeling an object in detail. Using Moi 3D, Maya, Render Engine TBD, After Effects, and premiere over the course of the semester. I will go through some of the latest tools within the VFX industry and support this course with a series of artists who have re-imaged the role of cultural production. The final will be an advertisement poster and animation.