User Research Fundamentals

Catalog description

This course will cover the foundation of user-centered research and guide students to apply three research methods to understand a real-world problem through an independent project, translating their research findings into insights that inspire solutions. Students will get exposure to both generative and evaluative research methods including in-depth interviews, contextual inquiries, participatory design, field research, survey, & concept testing. Students will learn and practice the key phases of user research including planning, execution, data analysis, and insight communication. Students will also select and apply appropriate methods for a given problem in a real-world scenario. By the end of the course, students will deliver an oral presentation to report their research to key stakeholders, and complete a written report that documents the research progress, key findings, and their critical review of selected user research methods. Prerequisite: GPS or sophomore standing (or not open to first semester students). Fulfillment: IMB major IMA/IMB elective; IMB Emerging Media Foundation.