Sports Business in a Globalized World

Catalog description

In this course, students will gain an awareness and understanding of domestic and foreign sports industry eco-systems, as well as the interactive relationships among key industry players—international federations (FIFA, FIBA, etc.), sports leagues (EPL, NBA, NFL, CSL, etc.), sports associations (USTA, CFA, etc.), sports bureaus, sports clubs (Bayern Munich FC, Evergrande Taobao FC, etc.), sports media (ESPN, CCTV-5, Tencent, Facebook, etc.), sports agencies (CAA, Live Nation, WME | IMG, etc.), and bloggers and fans. From macro to micro, students will delve into some of the emerging and evolving areas of sports business, including analytics, social media strategy, digital technology, and revenue-based facility design, among others. After completing the course, students will be able to 1) recognize the idiosyncratic nature of sports; 2) differentiate between domestic and international sport practices, leadership styles, and business operations; c) identify fundamental sports business concepts, issues, terminology, and transformative trends like globalization, analytics, and digital disruption; and d) better understand various career pathways within the world of sports.