Intergrated Marketing: Consumer, Experience and Strategy

Catalog description

In this course, high school students will gain a deep understanding of the practice of marketing, both as its own business as its role in an integrated communication environment. Through classroom lectures and discussions, site visits and experienced industry guest speakers, as well as the execution and presentation of multi-faceted team and individual projects, the course will define the parameters and possibilities within the field of integrated marketing. Students will have the opportunity to analyze how integrated marketing relates to relevant industry practices and how it continues to evolve and support overall communication functions within a business. The course will also cover current trends in marketing, successful marketing strategies, and career paths for students who want to pursue jobs in the marketing industry.