User Research Methods

Catalog description

Introduction to user research methods, using simulations, games, and other digital tools as products. Learn to choose the appropriate approach (user research, evaluation, or efficacy research) and methods (surveys, interviews, think-aloud protocols, video research, biometrics, user analytics, or A/B testing). Assignments, class discussions, and case studies are used to discuss the purpose, design, and setup of these methods and to prepare students to design and execute their own user research for a product of their choice.