Economics and Management of the Pharmaceutical

Catalog description

This course offers the student an overview of the management economics and policy issues that drive and challenge the pharmaceutical and biotechnology industries Included also in the biotechnology heading will be the multidisciplinary medical device industry. The focus of this course is to give the student insight into these important health care industries and their business transformation in an environment of health care reform. The objectives of the course will include an understanding of the cost structure of these important market sectors a focus on the management and economics of the powerful RD process and its relationship to an ever changing technological environment and innovation dominance the explosive growth of the biologic and genomics markets and the interconnectivity of the pharmaceutical and biotechnology industries. Discussion will also include the role of government regulation on these industries. The course will highlight the role of these industries in a global marketplace.