Typography for the Screen

Catalog description

This course is an intensive introduction to screen-based graphic design in broadcast and web environments using Photoshop in particular, with a brief look into Adobe Illustrator, After Effects, and other applications. Assignments are based on typographic and design solutions. Short lectures cover design concepts and workflow as an important aspect of professional teamwork . We cover concept, pre-production, production, and post-production with a strong emphasis on the latter. You will learn to develop a concept, communicate it to a prospective client, and realize it with state-of-the-art tools. You learn the specifics of screen typography and design as well as soft skills that studios are looking for in a broadcast or web designer or animator. In addition to smaller exercises, each student will develop a set of stills and complete a 15-second animation. Critique, visual and verbal communication are an important part of the class.