The Business of Art

Catalog description

This course is designed to develop the business skill sets necessary for a successful and sustainable career in the arts. Designed for individuals across artistic disciplines, and for students of business, the course utilizes proven corporate Strategic Planning methods adapted for the arts. The course provides the tools to develop and articulate clear strategies for achieving short and long- term goals, increasing productivity, effectively managing time and attaining financial literacy and solvency. Through weekly lectures and practical exercises, topics including marketing, fundraising, written and verbal communications, grant writing, work samples and internet presence will be explored. Case studies of artists who have successfully incorporated these best practices will be examined. Throughout the semester, students will apply the content of each weekly topic to their own projects. By the semester's conclusion, each student will have a fully realized Strategic Plan for their work.