Strategy I

Catalog description

This course provides students with the concepts and tools required to devise business strategies to gain competitive advantage at the product market level. It also shows how to apply the rules of competitive advantage to a range of economic markets in the United States and globally where the business environment is increasingly turbulent. The course explains how to formulate a business strategy, how to analyze competitive markets and how to define each firm's strategic situation. It focuses on how to create superior value for customers and capture enough value to create increasing profit for your firm. Students learn how successful firms develop superior resources products operations human competencies, organizational teams, procurement technology finances and business alliances to gain and sustain competitive advantage in a dynamic economic environment.