Business Strategy

Catalog description

Strategy seeks to answer the core question of why some firms sustain high returns while others earn moderate to low returns. We will cover concepts and frameworks for identifying environmental and firm level factors that help explain the performance of a business. The material covered in this course builds on microeconomic theory, with the goal of developing the students' analytical reasoning skills. Additionally, we look at actual cases, sometimes in hindsight and sometimes in real time, and analyze real world problems and opportunities. In practice, strategy is messy and complicated. This course offers the student a lens that improves analytical reasoning skills rather than a tool that "cracks cases". With diligent class preparation, students will be able to describe business situations in a more comprehensive, logical and structured way.