Marketing for Construction Management and Engineering Services Mktg for Const Mgmt & Engr Serv

Catalog description

This course focuses on the process of procurement of construction management and engineering services. It incorporates a hands-on approach to current industry practices. The materials address the following: identifying leads; researching and evaluating competition through various sources; reviewing and critiquing requests for qualifications (RFQ) and requests for proposals (RFP) and responses; developing a marketing resume; developing project profiles; evaluating presentations; and selecting successful candidates. Students will prepare their own proposals and presentations. | Prerequisite: Graduate Standing