The Music Business Today: Navigating the Intersection of Art and Commerce

Catalog description

How do artists and companies succeed in today's evolving global music industry? This course explores the structure and evolution of the international music business from both company and artist perspectives. First, we trace the history and growth of the multinational music business and the re-emergence of local repertoire in the age of streaming. We ask: how is the industry shifting, and how can it adapt to new challenges? Next, we turn to the artist’s career, examining income streams, brand building, and the roles of managers, agents, lawyers, and publicists. Finally, we analyze the UAE's emerging music sector, focusing on Music Nation Copyright Management, a Dubai-based collective management organization, and Dubai Global Music City, which is developing a "Music City" in Abu Dhabi with Universal Music Group. Students will assess these ventures and create plans to position them as regional industry leaders. The course features guest speakers, potential site visits, and interactive student group discussions seeking to advance the business approach of artists emerging from the UAE and MENA region. This course will be offered in January-Term 2026.