Business Models and Strategy

Catalog description

The most consistent threats to businesses today are the emerging business models that try to nibble on, bite at, or gobble up the parts of the value chain of the incumbent firm. In the past two decades, business model innovation has been the major source of industry disruption. With both successful and less successful disruptions, business models increasingly have become the major source of innovation. Crises, e.g., pandemics, further fundamentally shift the already challenging business environment, and necessitate the emergence of newer business models. This course examines how managers can sharpen their wider, deeper, and stronger understanding of the relationship between crises and the need to re-valuate, re-configure, and re-engineer business models, and more importantly, apply it.